Saturday, November 24, 2012

Key Features to Submit Your Site to the Web Directories

Web directories are effectively an online catalog of links which are split into specific categories or topics. A well thought out listing on one of the better quality directories can offer several benefits to the site owner. Here are four of the main points to consider:

Helps to get a website indexed

The main search engines (Google, Bing, and Yahoo) are constantly sending spiders or crawlers to search for the latest web pages appearing online. If you have just launched a new site and want to attract the attention of the search engines, then a quite effective and easy way of doing this is by adding your link to the ideal category on several of the web directories. Search engines frequent the directories multiple times a day as the sites are generally updated on a very regular basis.

Improve search engine rankings

Most online directories offer a home page or deep-linking one-way link which is beneficial for any search engine optimization (SEO) promotion. The search engines often look at the quality and number of incoming links to a site when determining its ranking position in the search results, so the directories are certain to help boost rankings in a SEO campaign. Also, if you are submitting your site to several web directories, it helps to look for one-way links as these are seen as more valuable than the reciprocal links (exchanging links with another site).

Target specific keyword phrases

When submitting your site to a web directory you have the opportunity to offer a descriptive title and description. When it comes to completing this important information, you can use a key phrase that you are targeting in a marketing campaign. This makes for a very easy way of acquiring quality links. It isn't always a simple process of acquiring the right links to a web page which target a particular keyword and the directories serve as a highly effective medium for gaining such links.

Most Web directories are free to use

Considering the wide range of benefits that might be gained from using the web directories, it is pleasing to know that there are many quality directories that can be submitted to free of charge. It can benefit to submit your site to as many of the high quality SEO friendly directories as you see fit. In searching for the right directories, it can also benefit if you use the ones that are human-edited as you can be certain that the directory is of high standing.

How To Promote Cost Per Action On Blogger

Blogger is a fantastic blogging platform and I love it a lot. It's so easy to start a blog on this platform. All you got to do is just sign up and then start blogging, simple. I'm not a big fan of other blogging platforms especially its competitor WordPress. They are a little too over engineered for me compared to Blogger.

It's really easy to promote cost per action sites on here because you all you have to do is just place your banners, ads or text ads on the site and then blog away. I know I'm making this sound really easy for those of you who aren't that internet savvy or computer literate. But it is that easy.

I will strongly suggest that you get a domain name for your blogs within the platform. It's really easy to get one on here too because you are purchasing one from the site itself. It's only ten dollars so anyone can afford that.

The domain name will help your blog look a little more uniform and professional as well as enable you to submit the link to social bookmarking sites and gain backlinks more effectively as oppose to you just settling for the sub-domain (name.blogspost.com). Though there really isn't anything wrong with the sub-domain, it just makes life a little easier for you online with a purchased domain name.

As far as the CPA program is concerned, your domain name should surround the keywords you want to rank revolving around the CPA program of choice. This will help the search engines in determining what your site is about and it will help you rank a little easily on the search engines as well.

Since Google owns Blogger, you will essentially be able to get your blog indexed pretty quickly since they look out for their own. This doesn't mean that you should be spamming or doing some illegal stuff on the internet with your blog. It just means that you will be shown some love by Google as you are blogging.

You will still need to perform the proper SEO techniques. One thing you can do to better your ranking and readership is to just submit your blog to social bookmarking sites, ping your blog as well as writing press releases and articles online as well. This will always give you quality traffic as people are looking for the exact information you are supplying on your blog.

Cost Per Action Opportunities

Making money online gets you plenty of opportunities. There are really great sites and programs out there. At the same time, there are many programs out there that will scam you too. That's why you have to be very careful out there when looking for ways to make money.

It's best that you join an industry that has a good reputation like affiliate marketing, Google AdSense, and cost per action opportunities. What we are going to talk about here are cost per action programs.

Before you actually promote these programs, you have to join CPA networks. These networks consist of programs that are partnered with major companies you may be familiar with.

Now there are companies that have a lot of programs for you to promote but you need to join a network that has plenty of support and resources for you when you are trying to advertise.

I am going to recommend three different networks that will give you plenty of solid opportunities. One of the best programs out there is Never Blue. This is a good network to join if you want to promote a major company like Netflix on the internet.

You will get plenty of support from Never Blue and they are really flexible with the ability for you to promote the program around the internet. There are plenty of advertising materials that will be provided for you through the site.

Maxbounty is another site you want to pay attention to. Their main industries are gambling, paid surveys and finance. You will get plenty of support from Maxbounty as well and have many options for cost per action opportunities.

The last CPA network you may want to look into is Peerfly.com. This is a great site to join because they also work with much known companies like Folgers and Gamefly.com. I like the fact that they give you plenty of support and know exactly how to help you succeed with advertising as well by giving you healthy tips about the CPA industry.

Any other CPA networks out there besides these three are just copy cats. These three sites give people the most support and have plenty of legit opportunities for you to choose from. All you really need to do is make sure you are prepared by having a website with a registered domain and knowing exactly how you are going to promote these programs.

Cutting Cost in Promoting Your Business On the Internet

Marketing and promoting your business on the internet is way cheaper than putting up an ad on TV or a billboard along the highway. Indeed, it is! You can advertise for as low as $5 but you can't do that with a TV or billboard ad. Factor in how many times you want to flash your ad on TV- you surely need a lot of monetary resources to do that. You can even lose your entire bankroll to pay for the airtime.

However, even though it is a lot cheaper to advertise online compared to the conventional advertising strategies, it can still cost you a lot of money if you are not keen and careful with your online advertising strategies. One wrong keyword choice and you can plunge into a costly and inefficient marketing strategy.

But aside from the generally cheaper cost of promoting your business on the internet, there are still cost-efficient ways to cut cost in online promotion and marketing. Read on to find out how.

Invest on free but effective way to promote your business online.

How?

There's social network marketing. Social networks are taking over the internet these days. Not just for individual use, businesses have also brought their business to their social networks, hoping to connect to their target market.

Twitter, Facebook, Google Plus- it's free to sign up and yet, they are among the best and fastest ways to connect to the right people who need your products and services.

Article Marketing - it is free to share information to online readers through informative and valuable articles, and in return, you can build links to your website for free. You may not be allowed to do some promotional talk on your article, but they are good vehicles to build your credibility, to let your expertise be known and to promote your website through the resource box. With good articles, you can promote your website cost-effectively and benefit from it in the long run. For as long as your articles are live online, you can expect it at least bring in traffic to your site for a long time.

Invest on a good and optimized website

SEO. Search engine optimization. You may have heard about it and seen these letters often on the web. That's because SEO is an important element to be able to launch your business marketing effectively online. Remember that promoting your business online is still about making your business visible to your market and the best way to do that is to make your website visible to the top of the search engine rankings. You can do that with proper SEO practices.

Without the right optimization practices, you might end up depleting your resources in costly advertising strategies.

Have a quality, web content. The 'meat' of your website is your content as it tells all about your business and what you do and what you offer. It is also tells the search engines that you do have a valuable website that they need to pick up and index thus, invest in top-notch, search engine optimized web content. Even if you have the highest traffic coming in to your site, you may find it hard to convert this into sales if you have poor web content. This is one big challenge in marketing and promoting your business on the internet as well.

Opt for an easy to use website. Convenience is a major deciding factor for many people these days, and in the online world, most people, if not all, love the instant, one-click-show-all features, thus aim to give your target audience a website that loads quick and something that is professionally designed, appealing to the eye and easy to navigate and read.

Outsource your marketing tasks

Social media, article marketing and search engine optimization can be your keys to promoting your business online but they can be time-consuming. That's a fact. You can write your web content but you surely can't devote your time writing new and fresh quality web content regularly.

Article marketing is not a one-shot deal. You also have to send out new articles every now and then. Social media needs updating and needs to be up-to-date and with regular activity or else, you won't get a good following.

One solution to cut costs and save time in doing these tasks is the big O- Outsource. It has been one of the most practical and wisest things you can do when it comes to having these tasks done regularly and up-to-date. With people taking care of these things for you, you can set your time focusing on the goals of your business and refining and redefining your business strategies.

But one thing to keep in mind: Outsource to the right people! This will help you avoid wasting valuable time and resources and will help you in a systematic way of promoting your business on the internet.

Web Directories: How Can They Help

A web directory is essentially a long list of websites that have been split into specific categories, which is based on the topic of the site. A webmaster submits their site to the directory for inclusion, and will either be instantly approved or manually reviewed to determine whether a website is approved or rejected. The human-edited directories are often of a higher quality due to the submissions being rigorously monitored. A directory might be either general, whereby it accepts submissions from all site categories or niche specific, meaning it only accepts website on a particular topic. Popular niche specific directories include those targeting the finance, health, shopping or pet industries.

Site visitors benefit from the web directories as many of the high-quality ones are seen as a one-stop place to read up on the latest information, news, articles, and individual sites. Feature dependent, a web directory might come with several interactive features, such as the ability to vote for the best sites, which means site visitors can instantly access the more popular sites.

Whereas, the site owner or webmaster often takes advantage of the web directories due to their ability to acquire a high-quality home page or deep link, which is highly effective for getting a newly launched website indexed. If a directory is high trafficked, then the site owner has the potential to enjoy a quick influx of traffic which certainly helps when promoting a particular service or product.

If a webmaster is looking to submit a website to the directories, than there are two main choices, either the paid or free directories.

A free directory is often seen as a quick and easy method for acquiring a number of quality back links. There are many good quality general and niche directories, which are entirely free of charge. It is often a case of searching out the directories which seem to be active and offer a quick approval process. Sometimes, a site might get listed on the free directories within one or two days, while at other times it might be necessary to wait a month or more. A guaranteed approval process can only be seen with the paid directories.

A paid directory is often of a higher standard and comes with a much faster approval service. Many of these directories come with a high daily traffic and pages with high PageRank. Much less congested than the free directories, a successfully approved listing often results in a site getting listed on a high PageRank page. Some paid directories might even charge just to check a site for inclusion, which is essentially a fee for conducting the reviewing process. Whether a paid directory is used will be dependent on a webmasters particular budget and marketing strategy.

Overall, the web directories offer a wide-range of benefits for the webmaster and surfer alike. Whatever type of web directory is chosen, it is important that it is of high standing, while also being user-friendly, complete, and active.

Importantance of Web Analytics

The first thing that comes to the mind of the creator of a blog or a website, after he has done finishing and publishing them, is how well the website will be perceived. There are free tools on the internet which can ease up this process by giving free analysis of the website's ranking, how often people visit the website, calculation of the potential money the website can make and other great tools.

Website Tracking

There are mainly two topics which a web-master worries about: The technical statistics and popularity of the website in news feed of search engine. For the latter case, search engines have the option to search for news related to a website and regular internet browsers use this option to keep track of any latest update about a website. For the technical statistics, web masters can find free tools, who functionality is given below.

Website Analysis

There are tools available on the internet, which not only help you track the progress of your website, but also give you the opportunity to check how well your competitor's website is doing. By simply typing in your website URL, you can analyze how much your website is being discussed in social networking websites, whether your website is easy enough to be recognized by popular search engines like Google, Yahoo, Bing etc., and the demographic popularity of the website. Further, you can get a detailed report of how many people visit your website on a daily, monthly or yearly basis. There are smart tools to analyze the potential of the earning you can make from the website, and for analyzing the content which can tell you the top keywords of a website and their average size of the page. Other administrative information like the IP address, owner's details, programming language used, server software, DNS record can also be extracted through these free tools. Moreover, if any external websites links to the website you are tracking, you will get to know how many users have visited the website through that link.

General information like the amount of different colors used as well as shade densities can be found out through such tools. This is a fairly new concept which can change the way web-masters work. Although, the analytics and services, like Alexa, Quantcast and Compete, which sites like SiteTrail use to gather information might not be as competitive as Google Analytics, however they are soon getting more mature and accurate with every passing day.


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